There are some misconceptions about SEO process.We can uncover few of them:-
Misconception 1:We Must Rank Number One
ClickThrough rate studies have
shown, though searchers prefer the top three listing, on subsequent pages too,
being listed towards the top of the pages show similar click behavior. The
conclusion being, that relevant information and user-friendly listings are more
valuable than just rank alone. So, no, you don't need to rank in first place
anymore to see success.
Misconception 2:Keywords Need to Be an Exact Match
Writing a heading that explains the
content as clearly as possible is more important than force fitting keywords
into headings and making it as awkward as possible. Also, there isn’t any
single rule about “ideal keyword density”. So for anyone who is clinging onto
this, there isn’t an ideal number of times you should repeat a keyword on a
given page.
However, including keywords in your
page title are very important- this is the only way someone knows what your
page is about. The keyword should also be included in a headline on the page,
ideally also within the URL, and at least once within the content.
Misconception 3:Social Media & SEO Aren't
Related at All
When SEO and Social media merge, it
is referred to as “social search”…and it is becoming a real thing now a days.
To prove this, Google has been
working hard with Google+ and Google Authorship. The point being, that relevant
content would continue to be trusted and drive both search and social media
marketing.
Prioritizing content shared by
social media influencers can also go a long way in helping merge both SEO and
Social Media Strategy and treating them as part of your marketing strategy
rather than letting the two work in silos.
Misconception 4:The H1 Is the Most Important On-Page
Element
With search engines becoming much
more smarter, the relevance or the importance of H1 tag, seems to be fading.
The title tag (H1, H2,H3…) is only used for styling purposes. In fact, it is
simply a part of your CSS, more a designer putting together a reference style
for his font styling and sizing purposes.
The reason why it is losing
importance is people have spammed this to its death. All that matters is to
present your concepts up front or closer to the top of the page. Remember, you are optimizing your
page for users first and foremost, which means you should want to tell them
ASAP what your page is about through a clear headline.
Misconception 5:Microsites and Other Domains I Own
That Link or Redirect Back to My Site Will Help My SEO
The reality is, the chances of this
doing much to your ranking is very slim. Technically, it is like voting for
your self a thousand times. Even after this, it is still counted as one vote.
Search engines work really smart to know who owns the particular domain’s
registrant is and they see it as the same person as your primary domain.
Furthermore, by setting up domain
after domain after domain…your entire SEO effort is spread too thin. Optimizing
each separately doesn’t make sense and it pays off on putting all your effort
onto your primary domain
Misconception 6:More Links Is Better Than More
Content
In bound links are important,
however if there is budget, get someone to write for your website. Sometimes,
when we concentrate on link building, we end up concentrating on the numbers
rather than the quality of the link. It is important to attract relevant and
diverse source that link to your relevant page. And once invested in content
generation ( web pages, blogs, lead generation offers etc) these are all
content assets that will enable you to generate more inbound links over time.
Writing good content alone doenst help, but we need to ask certain questions--
Are you writing with a purpose? Who is your target audience? Have you analyzed
your traffic sources and top performing posts? What keywords are you targeting?
If all of these sound alien to you, then you’re missing the mark, and content
alone will only get you so far.
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