Panda, Penguin and Neuromarketing

Have you regularly faced issues with regular Panda and Penguin updates?

Completely re-work your SEO strategy basis the above?

Well, you are not alone Penguin update alone affects more than 3% search queries, while Panda affected more than 12% search results. Ever since Google has started the Panda and Penguin updates, stuffing up your SEO strategy with just right keywords but low quality articles alone doesn’t guarantee a higher Google ranking.

So how do you play nice with these animals?

“Mind reading” is probably the way forward. The term Neuromarketing has been catching up with marketers over the last few years. The term Neuromarketing   is a science that’s based on the fact that more than 95% of all out thoughts, emotions occur even before we are aware of it. This essentially means, marketers are talking to only 5% of the customer’s brain.

Few of the clients who are currently using this technique include Google, Frito-Lays, Microsoft and Daimler.  

The entire logic behind how neuromarketing is built is based on the fact that our buying decisions are made in split seconds in our subconscious part of the brain and by understanding what we like/ what we don’t like based on our reaction to certain brand, marketers can design better products and communication to bridge the “unaddressed” needs.

Using these inputs, designing content that appeal to consumers, to attract the audience that you want goes a long way to ward off the Pandas and penguins. 

There have been marketers who have changed their content (those who have not changed well over a decade) based on such studies and research and have started experiencing some benefits.